Your business is your calling, it’s time to stop hiding your brilliance!
You know you need to be more visible to grow your business but every time you try to put yourself out there, your confidence gets shaken.
You know what I’m talking about,
- you edit your posts dozens of times before you feel confident to share your message with the world, and in many cases you don’t even share it.
- your nerves get the best of you every time you click the send button on your newsletter. You wonder if people will read it and find it interesting enough. After all, there are so many others saying the same stuff.
- you spend more time lurking on Facebook than actively sharing your message, and can’t stop comparing your business with your competitors’.
The worst part is, you see other online entrepreneurs doing Facebook Lives, webinars, and promotions with such confidence. You don’t want to admit it, but you’re a tad envious and start feeling like you’re falling behind.
I’m here to help you
Hi! I’m Denise Da Costa, a business strategist and mindset coach for women solopreneurs who are ready to stop hiding their brilliance. I help them overcome visibility blocks and implement marketing strategies aligned with their strengths.
So, they can put themselves out there with confidence, magnetize their soul clients, and make the positive impact they crave to make in the world.
To get you started, I’ve created a FREE 28-day content calendar where you’ll get ideas to share your message in a magnetic way and start attracting your soul clients.
Just fill in your details below to download your free copy.
My Entrepreneurship Journey
As with your entrepreneurship journey, mine isn’t a fairy tale or an overnight success story. Instead it’s a personal development journey, one with many ups and downs and as I keep learning and growing, my business keeps evolving, which is the best part of being an entrepreneur.
I’m an idea person, and I started my career path as a structural engineer. For many years I worked in the corporate world for industrial projects where I perfected my planning, productivity, management and problem-solving skills.
Despite the fact I was a successful engineer, I knew I was meant to do something different. I’ve always been a rebel and working in the corporate world felt confining. I couldn’t express myself, and I craved creativity. The idea of starting my own business was growing on me but I didn’t know where to begin.
Life’s too short to do something that doesn’t rock your world.
In 2012 when I moved to Australia I decided engineering wasn’t the right career for me anymore. I made the leap and enrolled in an interior design course to change career path. This looked like the smart move to make. With my background in Structural Engineering and a diploma in Interior Design I could create a pretty cool new career.
Studying interior design was fascinating, but my engineer brain was craving that practical and down-to-earth approach of doing things. I accidentally discovered the professional organiser career while reading an article in the local newspaper and the idea ignited my inner entrepreneur.
I began the adventure to find my calling.
I started my entrepreneurship journey as a professional organiser helping busy women entrepreneurs organise their home-offices and be more productive. It felt like the perfect fit.
Once I decided to leave my very successful well-paid career behind and embark on this new adventure, the pressure was on. I had to make a living out of my new-found passion or go back to a normal job. The latter wasn’t exactly a thrilling option.
I was determined to make my business profitable but some days I was wondering if I wouldn’t make it. Learning so many new skills felt both exciting and overwhelming.
Despite the pressure and the fears, I was committed to thriving. I learned the skills I needed and worked persistently to build my business. As my business was growing, I started getting requests from my clients and peers to “pick my brain” about their businesses’ challenges and how to implement strategies to take their business to the next level.
I found myself helping my clients nail their niche, package their services, confidently put themselves out there, and overcome fears. The sessions were great, clients were getting stunning results and I realized I loved it way more than being an organizing and productivity coach.
Transitions are always messy and this was no exception.
With this new realization, I decided to combine everything I was helping my clients with within one business. The problem was that my message and target market weren’t clear therefore I wasn’t getting the results I expected and I was losing my mojo.
I kept hearing other entrepreneurs talking about zone of genius and narrowing your niche. I was feeling confused. What’s my zone of genius? I thought I was already doing that, so I wondered why my business was such a mess? Why was I losing my enthusiasm?
I took action! I decided to work with a coach to fast-track my success and create a coaching business aligned with my passion and values. I also dedicated my free time to learning all about building a business aligned with your zone of genius and how to overcome the fears and blocks that come with it.
I discovered my true zone of genius – empower women to share their work with confidence.
Everything fell into place.
My background as a structural engineer prepared me for my entrepreneurship journey with the skills of: leadership, time management, problem-solving, project management and analytic thinking.
My first business as professional organizer taught me what’s required to run a successful business.
All of that mixed with my natural talents: practical, focused and action-oriented yet empathetic, a good listener and supportive. I found my sweet spot.
In July 2015, I closed my original business “The Creative Organiser” and launched my new coaching business denisedc.com, helping my clients nail their niche once and for all, create irresistible offers that sell, share their message, and overcome fears.
Soon after that, I enrolled in a coaching training and everything fell into place. I knew I was on the right path, it felt expansive and I started working on purpose.
But, the story doesn’t end here. Once I discovered my zone of genius and started working with clients, the real challenge began – I needed to stop playing small and be more visible in order to grow my business.
Putting myself out there was the next step, except this sounded so terrifying.
I was freaked out about being too visible online and I had a fear of being famous. Before I’d started my entrepreneurship adventure I had no social media accounts, so when I launched my first business it was all too new and overwhelming. I was worried about haters, online bullies, and having my personal life exposed to the world.
I avoided the visibility tasks as much as I could, hoping people will find me anyways without having to put myself out there in a big way. It was safe, but I wasn’t making the impact I wanted to make.
The worst part of this process was watching all the other entrepreneurs making it look so easy while I felt that it was so difficult. What could be wrong with me?
The cold truth hit me: my passion, my talents, and my desire to help my clients weren’t enough. I had to step up, unleash my inner confidence and get out there playing in the arena.
At this point, I already had the tools, experience and business strategies to make my business work. It wasn’t my lack of knowledge or determination that was in my way but fear.
I knew I had to overcome this fear and I had to act fast! Not to be famous but to serve my clients; because if they can’t find me, I can’t help them. Simple.
It was a journey, certainly not a smooth one. I had to work on my limiting beliefs and overcome some blocks. I studied the books, coached myself and worked with a powerful mentor (Sarah Liddle) to create a successful mindset and master my inner critic.
It totally paid off.
When I stepped up my game and started really putting myself out there, I went from being freaked out about being too visible online to broadcasting regular Periscopes that people couldn’t stop talking about, and the best part: I started attracting dream clients.
Now, I do Facebook Lives, make videos for my blog, have my own YouTube Channel (who could imagine it?), take and post selfies! (that one I didn’t see it coming in a million year but here I am having fun with selfies), and I’m comfortable sharing my work online and offline.
Entrepreneurship is a life journey and I’m here for the long haul. I step out of my comfort zone daily to put myself out there in bigger ways, to spread my message, and to reach out to more people.
Not going to lie to you, the fear doesn’t go away.
The secret is to put servicing your clients front and centre. When you focus on that and leave your ego out of the equation, being visible has a totally different meaning, it becomes easier and more fun.
I’m committed to helping talented women entrepreneurs get crazy confident in their talents and share their life’s work with the world.
I became tired of seeing so many brilliant women get caught in shiny objects, spinning their wheels, and going nowhere. Women hiding behind their computers, thinking they needed yet another course before they can share their message and get clients.
The truth is, you’re enough!
It’s time to step up and share your message with confidence.
Step by step I’ll help you put yourself out there with confidence, attract dream clients, and grow your business with alignment, flow and easy. So, you can make the meaningful mark you want to make in this world and achieve the success you deserve.
- I speak Spanish, English and Portuguese.
- I’ve lived in 4 different countries and in total 11 different places, from big houses to small apartments.
- Yoga changed my life for good, and I try to practice it any time I can.
- As a good Aquarius I like to share my knowledge with others, this mean I love teaching and I love sending homework.
- I love traveling, learn from different cultures, make new friends and expand my world.
- I dance every time; I just can’t help it.
I’m looking forward to helping you put yourself out there with confidence.
Until we meet.