It’s time to think about your content in a more strategic way. Your content should lead people to a buying decision. Therefore it needs to be linked to your offers.
For example, if your services help people manage their time better, all your content (blog posts, Facebook lives, YouTube videos, Instagram stories, etc.) should be talking about time management. You don’t need to be selling your services in every single post, but the tips, stories, blog posts and inspirational quotes you share should be relevant. You don’t want to get people confused by talking about fashion. You want to be focused on your topic, this way people will start recognizing you as the time management girl (or whatever your topic is) so when you share about your offers it will make sense for them.
OK, now that we are on the same page, let’s talk about how you can create a content plan that allows you to be strategic and position you as the go-to-person in your industry. (more…)
Creating content is the bread and butter of solopreneurs. It’s how you put yourself out there to spread the word about your message and services. However creating content for the sake of it is a waste of your time, money and energy. You need to create content that resonates and connect with your soul clients.
Posting funny memes and inspirational quotes won’t position you as the leader you aspire to be in your industry. You need to create content that is engaging and showcases your expertise.
On this video I share with you the 4 types of content that you need to create to attract your dream clients. (more…)
What makes some offers get so much attention and interest and others flop?
It is frustrating, isn’t it? You followed all the rules, you did all the right things – you got clear on your niche, you conducted market research interviews, you even offered some free sessions to get real-life experience – yet when you put your first package out there all you heard was crickets. It’s heartbreaking because you know you can help your audience achieve incredible results. Why it seems like nobody is interested? It makes no sense.
What if I told you that creating offers doesn’t have to be that hard? The trick is to combine art and science and today I’m sharing with you 2 key components that will make your packages magnetic.
Implement this 2 tweaks and you’ll start hearing the sweet sound of getting PayPal notifications.
Watch today’s video here
I want to ask you a question? Why did you start you business? You can be totally honest here. Did you start your business to have more freedom, to take control over your schedule and set your working hours around your kids school hours? Maybe you started you business because you wanted to do something more creative, more fulfilling, but you’re feeling stressed and burnout.
Maybe you’re wondering if its even possible to create abundance and make more money without sacrificing your free time. Because in all honesty, you had more life/work balance back when you were working in the corporate world.
Chances are you’re working hard, really hard but focusing on the wrong activities. I get it, your to-do-list is a mile long and you may be thinking “Denise, what should I prioritize then to create more abundance?”
I have you covered, today I share 3 steps you can take right now to create more abundance in your business. (more…)
Industry research (a.k.a. seeing what others in your industry are offering) is part of the process of validating your idea but it can easily turn into comparisonitis.
And comparisonitis is the worst.
It makes you doubt of yourself, your brilliance, and your idea.
It makes you mimic what others are doing without considering your strengths and genius.
It makes you procrastinate because ‘what bother?’
It makes you dim your light.
It makes you ignore your institution.
The list goes on, I’m going to stop it here because you get the point.
These are well-known side effects of comparisonitis, yet today I want to talk about a bigger problem comparisionitis brings into your business.
Watch today’s video and learn 3 ways comparisonitis is damaging your business big time, and what to do instead. (more…)