I have a radical idea for you today: Content creation can be joyful, easy, and powerful.
Yes, you read it right. Creating powerful engaging content can be easy and joyful. They aren’t mutually exclusive. In fact the more joy and ease your bring into your content creation process, the more powerful your content will be.
However many of you have told me that you find creating content a hard task. I hear you. It used to be hard for me too.
So, I want to share how I create content these days with ease. (more…)
It’s time to think about your content in a more strategic way. Your content should lead people to a buying decision. Therefore it needs to be linked to your offers.
For example, if your services help people manage their time better, all your content (blog posts, Facebook lives, YouTube videos, Instagram stories, etc.) should be talking about time management. You don’t need to be selling your services in every single post, but the tips, stories, blog posts and inspirational quotes you share should be relevant. You don’t want to get people confused by talking about fashion. You want to be focused on your topic, this way people will start recognizing you as the time management girl (or whatever your topic is) so when you share about your offers it will make sense for them.
OK, now that we are on the same page, let’s talk about how you can create a content plan that allows you to be strategic and position you as the go-to-person in your industry. (more…)
Creating content is the bread and butter of solopreneurs. It’s how you put yourself out there to spread the word about your message and services. However creating content for the sake of it is a waste of your time, money and energy. You need to create content that resonates and connect with your soul clients.
Posting funny memes and inspirational quotes won’t position you as the leader you aspire to be in your industry. You need to create content that is engaging and showcases your expertise.
On this video I share with you the 4 types of content that you need to create to attract your dream clients. (more…)
Are you creating offers based on what YOU think your clients will like/need/want? Or are you 95% sure your offers are a perfect fit for your clients?
One common mistake entrepreneurs make is to skip market research, either because they are new to business and the whole task feels overwhelming or because they have some experience and think they have enough data to create a new offer.
I get it, gaining the courage to put yourself out there and ask for help just to hear people saying they don’t like your idea can be heartbreaking.
But if you want your offers to get sold out, you need to talk to your ideal clients personally and find out what they want. So, you can create offers that are tailor made for them, therefore when you promote them, you get a “yes”
Need more reasons?
Today I want to give you 3 more reasons why you need to do market research every time you think about creating a new offer. (more…)
You started this year with the best resolution ever: you are going to put yourself out there more, be more visible, share your message more, shine your light bright.
The problem is that creating high quality content is taking a lot of your time. You spend hours, even days, writing and editing your blog posts before you feel confident to publish them.
And the worst part is that some weeks you feel stuck, you don’t know what to write about.
You’re afraid your New Year’s resolution was too ambitious. It almost the end of February and you’re lucky if you have written two blog posts and sent 2 e-mails to your newsletter list.
You wonder how others do it. How do they keep up writing new content every week?
I have good news for you!
Writing content isn’t that hard when you have a plan and a strategy that allows you to be consistent. (more…)
One of the rituals I do every January is to pick a word for the year. I love this strategy because it helps me to stay focused and move forward.
Let’s be honest running a business is a roller coaster and with distractions being everywhere we need to become laser focused on the pursuit of our dreams.
This means saying no to more things than we say yes, but how to differentiate a real opportunity from a distraction?
That’s where your word comes into play. If the so called opportunity (aka course, online program, collaboration, idea, etc.) is aligned with your word (aka your focus) then you know it’s an opportunity worth to consider. If, on the other hand, the so called opportunity isn’t aligned, then you know it’s a distraction and you better say no. (more…)